E sports

For fast-sighted viewers, the traditional game is getting out of the viewpoint side. There is a new fast growing entrant in this field which should take all the brands seriously: eSports

In association with video game players competing against each other for winning money and prizes, Esports is already taking the game market by storm and will grow in proportion to the stratosphere in 2018. According to the BI Intelligence findings, nearly 300 million people tune into the escorts worldwide, and the number of viewers in the next three years is expected to increase to around 600 million.

ESPN and Turner are already broadcasting esport tournaments and competitions, this event provides a new and exciting platform for brands to reach the audience on scale, especially the Millennium and Zen Z. Incidents also provide the opportunity to provide the best product testing grounds and discounts to the brands. Looking at the event appearance and the audience. This is no brainer for any brand to reach this demographic.

If anything marketers can learn from the increasing popularity of esportes, then it is that consumers are experiencing rapidly craving which include social, participant and gamfication. Whether they are trying to appeal to sports fans or not, brands need to focus more on creating immersive and innovative experiences for their visitors in 2018.